Web Hosting Groups Seek to Fight Off Competition


Remember Netscape Navigator, traffic counters on websites and web hosting companies? They all came of age during the 1990s dotcom boom, but only the last still play an important role in the modern internet.

Now web hosting companies are facing pressure to reinvent themselves, as falling hardware costs and fierce competition threaten to commoditise their business. Many try to stand out and boost their margins by offering services such as web publishing and application development, says Al Hilwa, an app development software analyst at research company IDC.

Trying to piggyback on this trend is BaseKit, a London-based website creation company that partners with web hosting groups to reach small and medium-sized businesses.

Read the full article on the FT.com website here