Former Harrods Exec Packs £750,000 Investment to Boost Family Traveller Media Venture

 

 

The capital came from the £10 million Cass Entrepreneurship Fund and the government-backed Angel Co-Fund, which has invested in more than 50 fast-growth firms including YPlan and Gousto.

Andrew Dent is the ex-senior media executive who started Family Traveller back in 2013, and the media venture is set to hit revenues of over £1 million this year.

Running as a print and online title, it targets 28-45 year old women with children and provides content around travelling with children of different age groups. The particular demographic was chosen as data revealed that mothers control 80 per cent of household spending.

Having seemingly sensed an opportunity for a new marketing outlet, brands to have advertised with the publication include British Airways, Club Med, Hertz, Disney, Burberry, Estee Lauder and American Express. Elsewhere, Ocado and Legoland have supported distribution.

To date, the company has published 12 issues of Family Traveller Magazine (average distribution 65,000 copies). The website has grown to c. 100,000 monthly unique users and an email newsletter database of over 45,000.

Read the full article on realbusiness.co.uk here.