FATMAP

FATMAP operates a global mapping technology for outdoor pursuits.  The platform, which was rolled out globally in 2018,  has complete outdoor reference data for all seasons with a best in class HD, 3D digital map of the world that enables adventurous travellers to navigate non-urban environments more easily and with a greater depth of immersion. FATMAP focuses on experiences, reducing friction across the full consumer lifecycle from inspiration, discovery, planning and sharing.